Private information not intended to become public. Unauthorized disclosure of confidential information is often financially damaging to a business. Even the fact that a business may be available for sale or merger can be extremely damaging. Confidentiality is often unknowingly violated when a prospective buyer seeks opinions or assistance understanding trade, financial or technical issues. Do not consult anyone other than those parties specifically involved in the proposed transaction itself. Do not speak to shareholders, employees, independent contractors, customers, vendors, neighbors, landlords, competitors or friends without written permission from the Seller.